Social media marketing refers to the process of gaining traffic or attention through social media sites.The significance of social media is indisputable in today’s world of online business and communication. The distinction between social networking sites and any other website is the formers individualistic or informal appeal. Networking sites as a platform enables establishment of a one-to-one communication avenue and that too at a personal level. Producers and sellers of goods and services get an unbiased opinion directly from end-users.